Brazil has become the 5th country in 2021 in the growth ranking of podcast content production! We are not excluded from this new trend, Casoca, in collaboration with the architect Leticia Lopes, created the Anteprojeto Podcast! A podcast created by architects for architects, designers and the curious!
The idea came when we talked to Leticia about the types of content she was consuming the most right now and what she was missing as an architect. That’s when he told us that one of the major media he started consuming during the pandemic was podcasts. According to research conducted by Ibope, more than 57% of Brazilians I also started listening to this type of media during this period. A type of content that is easy to enjoy on a daily basis, such as at work, in traffic, in the shower, in your free time, taking care of the house or at any time!
And to create our podcast we invited Leticia, who immediately accepted! This is how Anteprojeto Podcast was born, thinking of bringing to architects the stories of the professionals who inspire us so much! Through their success stories and setbacks, we learn more about how they got started and why they chose this profession. They tell us about their challenges at the beginning of their careers, how they balance their professional and personal lives, what they draw inspiration from and a little about the processes and projects in their offices.
Podcast logo draft
For the name of our project we wanted something that referred to our architectural environment, recalling the beginning of the processes. And nothing more perfect than PRELIMINARY PROJECTit is precisely the phase in which the architect designs in 3D! Everything to do with our platform! In addition to being a word used in the area and referring to the start of something bigger!
PopUp Estúdio – Modernos Eternos 2021
To have an impact on our listeners, we chose to launch the project in an architecture and design exhibition! It was at the invitation of Modern eternals that the idea of creating a Studio PopUp. An environment to welcome our guests and record episodes! We also took advantage of the space to promote the debut of our podcast!
In the video below, a tour of our corner:
For us it was a new, demanding and laborious process: looking for a good editor, equipment, studying the scripts and creating the entire visual identity. And everything went smoothly, to ensure the launch during the Eternal Moderns 2021 exhibition!
The first episode aired on the last day of the show. To close registrations and start our new cycle with Anteprojeto! From then on, episodes were released every Thursday, on all audio platforms and also on our platform.
We end the season with nine incredible and inspiring episodes for you! And you can do the whole marathon Here! And we have an amazing season coming up next year! You can make your own suggestion as to who you want to see on the podcast! Run to this article and tell me, who knows, maybe your favorite architect or designer won’t appear next season?!
#01 Dudi Duarte – The celebrity architect
In this first episode, Dudi Duarte told us more about her successful journey as an architect, entrepreneur and blogger. In a pleasant and relaxed chat, Dudi talks about the strategies he used to acquire his first clients and that he always knew he would become famous!
#02 Gustavo Penna – Poetry and Architecture
In this episode we had the honor of interviewing one of the most well-known architects in Brazil! A graduate of UFMG, Gustavo Penna has already won national and international awards with his works. In an inspiring chat, he spoke to us about the importance of subjectivity and interdisciplinarity with music, art and poetry in his inspirations.
#03 Estela Netto – High level projects
Estela Netto told us how she decided to study Architecture, the challenges she faced at the beginning of her career and how she entered the world of clients she has today. He has strengthened the exchange of knowledge that takes place between all the professionals of his firm, which has, since the beginning, a horizontal management «two people will think better than one».
#04 Júnior Piacesi – Lightness and Minimalism
In this light and delightful conversation, we learn more about the history and work of Junior and Piacesi Arquitetura: how he started in the area, his first job at CEMIG and how he created his language and his minimalist «signature», very present in his projects.
#05 Viviane Mazoni – Undertaking X Designing
In this chat, Viviane Mazoni told us about her journey to transform her home office (at a time when this wasn’t so common) into a consolidated company, with well-defined processes, an aligned team and work at full speed!
#06 Dávila Arquitetura – Major Projects
Afonso Walace is a partner and director of Dávila Arquitetura, one of the largest and most respected firms focused on architectural and urban solutions in the country. With a lot of charisma and enthusiasm, he told us stories of his childhood, his involvement with music, art, design and architecture. We learned more about the company’s history and how it began leading the design of hundreds of projects, many of which are already iconic and nationally awarded, including the Master Real Estate Award.
#07 Regina Padilha – Sustainable architecture
Regina is the founder of the Pura Arquitetura studio – which stands out for its sustainable architecture projects. She told us about the beginning of her career, her studies in Madrid and how she entered the niche she operates in today. His YouTube channel already has more than 85 thousand subscribers, where he publishes videos about his works and projects.
#08 Eduardo Muzzi – The power of Social Networks
Eduardo Muzzi showed us the power of sharing! Throughout his career, his desire to make things work has been instrumental in achieving so much at such a young age. Let’s find out how he chose to deal with Interior Design, and how his studio was born!
#09 Grupo Bigfer and Hettich Brasil – From the home garage to over 2,200 employees
It is the administrator Maurício Alexandrini, son of the founders of the Bigfer group, which today is the largest manufacturer of furniture accessories in Brazil. We went to Farroupilha, in Rio Grande do Sul, to learn about the structure of the group. Which holds the Brazilian rights to the Hettich brand. In addition to Maurício, Letícia Kercher, designer and marketing analyst, participates in this episode. They told us more about the history of the company, which has had people-focused management since day one.
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