Rubelli Collections: Gardens and Parade

Rubelli was synonymous with excellence in the world of textile furnishings for over 130 years. A company that was born in Venice and immediately stood out for the production of fine and high quality fabrics, such as damasks, brocatelli and velvets. Over the course of its long history, Rubelli has been able to blend tradition and innovation, collaborating with internationally renowned designers and proposing collections capable of reinterpreting fabric not only as a material, but as a true work of art.

THE Gardens AND Parade the collections, which we will talk about in this article, perfectly embody this dualism between Rubelli’s historical richness and contemporary vision, bringing an unprecedented combination of aesthetics and functionality to domestic and public spaces.

Rubelli: a more than secular reality

Founded in Venice in 1889, Rubelli It is a family business now in its fifth generation, which has been able to grow while maintaining its original values. The brand’s artisanal heritage is reflected not only in its fabrics, but also in its dedication to sustainability and quality. Its collections, designed for both the residential and contract sectors, are a perfect combination of technical innovation and timeless beauty.

One of Rubelli’s distinctive traits is his ability to collaborate with the best designers and artistscreating exclusive capsule collections that push the boundaries of interior design. From the pioneering work of Gio Ponti, who designed velvets exhibited at the Venice Biennale in 1930, to the more recent collaborations with Paola Navone, Luca Nichetto, Peter Marino and Luke Edward Hall, Rubelli has always been able to grasp new trends without ever losing sight of its signature elegance AND tradition.

In addition to the production of fine fabrics, the company has established prestigious collaborations in the world of fashion and design. Rubelli collections have furnished theatres, museums and luxury residences all over the world, from the La Fenice Theater in Venice to the Bolshoi Theater in Moscow to the rooms of the Royal Palace in Milan.

The Rubelli fabric collections

Gardens: Formafantasma’s homage to nature

The Gardens collection, created by the design studio Ghostformit is a fascinating tribute to biodiversity and the beauty of nature. Like a well-tended garden, each fabric represents a unique element that, combined with the others, creates a harmonious visual ecosystem. The collection stands out for the skilful use of bright and brilliant colours: melons, pistachios, lemons and orchids are the chromatic protagonists that give the spaces a sense of freshness and vitality.

Gardens fabrics transform the environment into a lush garden. Designed to meet the needs of both indoor and outdoor spaces, the collection has a double soul; for the interiors, figurative motifs prevail, inspired by flowers and plants; for the outdoors, however, abstract and geometric patterns are preferred, with elegant and discreet tones.

Parade: The Creative Game of Luke Edward Hall

THE Parade Collection by Luke Edward Hall it is a journey into classical imagery, but with a touch of modernity and fantasy. Inspired by ancient Greece, Parade features a “parade” of mythological characters, gods, goddesses and artists, moving through a landscape of classical columns, friezes and symbols. The great innovation of this collection lies in the possibility of customizing the coverings, freely combining the various subjects to create a unique and original space.

This creative and playful approach allows each wall to be transformed into a true work of art, where imagination and design meet in a harmonious and evocative composition.

Zefiro and Rubelli for your textile decoration

We at Zefiro Interiors are proud to offer our customers the exclusivity of the Rubelli collections, with a personalized consultancy service who will guide you in choosing the most suitable materials for your projects. Our experience in the sector and in-depth knowledge of fabrics allow us to offer tailor-made solutions, enhance spaces with the highest quality products. We also supply to large sample of fabrics and wallpaperswhich can be sent on request to better visualize the textile solutions in the design phase.

Conclusion

For more than a century, Rubelli has represented excellence in the world of textile furnishings, combining Venetian heritage with a constant pursuit of innovation. Founded in Venice over 130 years ago, the company quickly established itself as a symbol of craftsmanship and refined design, producing luxurious fabrics such as damasks, brocatelli, and velvets. These materials, deeply rooted in Italian textile tradition, have long been admired for their elegance, durability, and intricate artistic qualities.

What makes Rubelli particularly remarkable is its ability to preserve this historical legacy while continually adapting to contemporary design trends. Rather than remaining anchored solely in tradition, the company has embraced collaboration with internationally renowned designers, allowing it to reinterpret classic textile techniques through modern perspectives. This balance between heritage and innovation has enabled Rubelli to remain relevant and influential in an ever-evolving design landscape.

The Gardens and Parade collections perfectly illustrate this harmonious blend of past and present. These collections reflect Rubelli’s deep respect for traditional textile craftsmanship while simultaneously introducing fresh ideas that resonate with contemporary interiors. Through creative patterns, refined color palettes, and high-quality materials, these fabrics demonstrate how textiles can transform spaces by adding both aesthetic value and functional versatility.

In many ways, Rubelli’s fabrics go beyond their practical role as decorative materials. They represent a form of artistic expression capable of shaping the atmosphere of both domestic and public spaces. Whether used in elegant living rooms, sophisticated hospitality environments, or cultural institutions, Rubelli textiles contribute to creating environments that feel rich, distinctive, and thoughtfully designed.

Another key aspect of Rubelli’s continued success lies in its commitment to quality and attention to detail. Every fabric reflects careful research, expert craftsmanship, and a deep understanding of design history. This dedication ensures that each collection maintains the high standards that have defined the brand for generations, while also introducing innovative approaches that appeal to modern designers and architects.

Ultimately, Rubelli’s story is one of continuity and evolution. By honoring its Venetian roots while embracing contemporary creativity, the company has managed to transform textiles into more than just functional elements—they become artistic statements that enrich the spaces they inhabit. Collections such as Gardens and Parade exemplify this philosophy, demonstrating how tradition and innovation can coexist to create timeless beauty in the world of design.